The 2006 elections will be remembered as the year when the center of power in American politics shifted from traditional "top-down" central broadcasters to new "bottom-up" decentralized activists in the blogosphere and netroots. The authors give firsthand accounts of the burgeoning power of the netroots to determine the outcome of political contests, most notably as when the national balance of power was tipped by Jim Webb's "rag-tag army" of bloggers and netroots activists who provoked and exposed the gaffe that proved fatal to George Allen's senatorial bid.
Veteran online campaigners Feld and Wilcox recount and analyze many other political campaigns in which netroots activism was decisive or instructive, including: U.S. House Majority Leader Tom DeLay's downfall, Tim Kaine's election as Virginia governor, Howard Dean's and Wes Clark's presidential campaigns, Ned Lamont's primary victory over Joe Lieberman in Connecticut.
The authors conclude with an assessment of the prospects for Netroots 2.0. Will the netroots hordes "crash the party" or will they work out an uneasy cohabitation with the traditional party power elite?
About the Author:
Lowell Feld is a political consultant and netroots specialist
About the Author:
Nate Wilcox is a political and public affairs consultant with the WebStrong Group, advising clients such as Senators John Kerry and Tom Harkin on online strategy
|Edition description:||New Edition|
|Product dimensions:||6.30(w) x 9.30(h) x 1.00(d)|
Table of Contents
Foreword by Markos Moulitsas Zúniga
1. Doing Everything Wrong
2. Howard Dean and the Killer Ds
3. Activists Build a Movement, Insiders Kill It
4. Taking on DeLay, Inc.
5. What a Difference a Year Makes
6. Drafting an American Hero
7. Win One, Lose One
8. Combat Boots vs. Cowboy Boots
9. What's Next for the Netroots?