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Network Challenge (Chapter 24): The: Telecommunications: Network Strategies for Network Industries?
     

Network Challenge (Chapter 24): The: Telecommunications: Network Strategies for Network Industries?

by Kevin Werbach
 

Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its

Overview

Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.

Product Details

ISBN-13:
9780137015542
Publisher:
Pearson Education
Publication date:
05/19/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
20
File size:
193 KB

Related Subjects

Meet the Author

Kevin Werbach, Assistant Professor of Legal Studies and Business Ethics, The Wharton School, University of Pennsylvania

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