Networking Is Dead: Making Connections That Matter

Networking Is Dead: Making Connections That Matter

by Melissa G Wilson, Larry Mohl
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Networking Is Dead: Making Connections That Matter by Melissa G Wilson, Larry Mohl

With social networks, teleconferencing, and webinars at your disposal, you are able to meet more people in more ways than ever before. But that doesn't mean you're creating new possibilities through valuable connections.

Networking Is Dead offers a new approach to fundamental networking misconceptions. Authors Melissa G Wilson and Larry Mohl show it's the quality rather than the quantity of connections that counts. Their fable tells the story of connection expert Dan guiding Meredith, an outgoing social media expert, and Lance, a shy accountant, to build relationships that matter to them and their businesses. It shows an effective process that lets you:

Deepen existing relationships and make meaningful new ones

Connect across your own company to strengthen your business

Find people with similar values to embark on mutually beneficial opportunities

Leverage your connections instead of being overwhelmed by them

Networking Is Dead is an engaging story that provides easy-to-implement tips at the end of each chapter. This powerful combination of story and time-tested action steps provides a comprehensive roadmap to achieve even your toughest goals.

Networking is dead, but making connections that matter will bring new possibilities to life for you and your organization.

Product Details

ISBN-13: 9781937856021
Publisher: BenBella Books, Inc.
Publication date: 11/06/2012
Pages: 224
Product dimensions: 5.40(w) x 8.10(h) x 0.60(d)

About the Author

Melissa G Wilson is one of the world's leading experts on the development of online networks as a means of accelerating brand growth, sales, and innovation inside and outside of organizations. She is also one of the top 10 LinkedIn strategists and trainers. For more than a decade, Wilson and her team at Networlding have provided exceptional relationship selling, marketing, and management programs for organizations such as Motorola, AT&T, CNA, American Express, and Disney. Wilson’s Networlding program has been licensed by universities such as Yale and corporate universities such as Motorola University.

Wilson has also been a guest on both radio and television including the Today show, CNN, WGN, CNBC and FOX. One of her books was featured on The Oprah Winfrey Show. She has also won a Consummate Speaker of the Year Award. Wilson’s passion is helping young professionals get better starts in their lives. To this end she created a special initiative, Leadership 12-29.

Larry Mohl is the chief innovation officer and a founding partner of Performance Inspired, Inc., a research-based learning and consultancy firm specializing in assisting organizations to increase workplace and market place performance by activating the proven “Drivers of Inspiration.” Mohl is a nationally recognized thought leader, author, speaker, and chief learning officer for Fortune 100 companies, and entrepreneur.

As chief learning officer for the Personal Communications Sector of Motorola Inc., The American Express Company, and Children’s Healthcare of Atlanta, Mohl has pioneered innovative approaches to leadership development, knowledge communities, and integrated talent management. As a senior human resource leader and well-known change architect, Mohl’s contributions have included development of talent strategies and implementation of company-wide programs that have led to measureable increases in employee engagement, retention, leadership supply, and organization capability.

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Networking Is Dead: Making Connections That Matter 5 out of 5 based on 0 ratings. 1 reviews.
ArleneButler1 More than 1 year ago
If Networking is dead, I will not be crying at its funeral! Melissa and Larry have been able to articulate the symptoms that indicate the impending death of networking. It just leaves you feeling empty and/or used...neither is a good feeling. The story is very amusing and one can see oneself as well as other people you have met at networking events. When the heros in the story actually have an opportunity to make a real connection they are so out of practice that they can't do it very well. Yet their teacher guides them and us through a process to help us make connections that are meaningful and ultimately helpful. The Beatles were right when they sang "I get by with a little help from my friends!" ...otherwise we end up being "Eleanor Rigby". So this is the latest #1 hit by Melissa and Larry...can't wait to hear side B of the record! (This is an old school reference...when we had vinyl records that had two sides!) Thanks so much for this effort!