Neuro Web Design: What Makes Them Click? (Voices That Matter Series)

Neuro Web Design: What Makes Them Click? (Voices That Matter Series)

by Susan Weinschenk

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Product Details

ISBN-13: 9780321603609
Publisher: New Riders
Publication date: 01/06/2009
Series: Voices That Matter Series
Pages: 168
Product dimensions: 6.90(w) x 8.90(h) x 0.50(d)

Table of Contents

CHAPTER 1: Designing Web Sites for Persuasion and the Unconscious Mind
CHAPTER 2: Wanting to Belong: The Power of Social Validation
CHAPTER 3: Feeling Indebted: How to Build in Reciprocity and Concession
CHAPTER 4: Invoking Scarcity—If Something Seems Unavailable, We Seem to Want It Even More
CHAPTER 5: Choosing Carefully—Given Too Many Choices, We Freeze (and Then We Don’t Choose at All)
CHAPTER 6: It’s All About You: Speaking to the Self-Centered, Unconscious Mind
CHAPTER 7: Building Commitment—We Want to Think We’re Consistent
CHAPTER 8: Using Similarity, Attractiveness, and Association: Are We the Same?
CHAPTER 9: Afraid to Lose—How Fear of Loss Trumps Our Anticipation of Victory
CHAPTER 10: Using Pictures and Stories—the Best Way to Talk to Our Unconscious Minds
CHAPTER 11: We’re Social Animals—Finding the Next Big Thing by Making It Social
Appendix
Index

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