Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Paperback(2013)

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Product Details

ISBN-13: 9783642436765
Publisher: Springer Berlin Heidelberg
Publication date: 06/23/2015
Series: Biosystems & Biorobotics , #3
Edition description: 2013
Pages: 136
Product dimensions: 6.10(w) x 9.25(h) x (d)

Table of Contents

How Marketing meets Neuroscience.- Neuronal responses to TV commercials.- Neuromarketing and society.- Why use neuroelectrical brain imaging for marketing?.

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