•Written by the published Professor of Economic History at Bocconi University
•Covers the history of one of Italy's most successful and well-known brands
•Outlines the unique and counter-intuitive investment structure of the Benetton family group
A history of Edizione, the holding company of the Benetton family, describing the initial structure and success of the Benetton group in the '60s-'80s and its subsequent investment in privatized industries of the Italian state in the '90s onwards.
|Publisher:||Caketrain Journal and Press|
|Product dimensions:||5.50(w) x 8.50(h) x 0.27(d)|
|Age Range:||1 - 17 Years|