New and Improved: The Story of Mass Marketing in America

New and Improved: The Story of Mass Marketing in America

by Richard S. Tedlow

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Overview

New and Improved: The Story of Mass Marketing in America by Richard S. Tedlow

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward. "Valuable lessons for modern marketing executives."-Business Week "New and Improved can help us understand how to make American business great again."-Vice President Al Gore

Product Details

ISBN-13: 9780875846729
Publisher: Harvard Business Review Press
Publication date: 01/28/1996
Pages: 483
Product dimensions: 6.15(w) x 9.18(h) x 1.48(d)

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