The New Capitalist Manifesto: Building a Disruptively Better Business

The New Capitalist Manifesto: Building a Disruptively Better Business

by Umair Haque
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The New Capitalist Manifesto: Building a Disruptively Better Business by Umair Haque

Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn’t just a severe recession. It’s evidence that our economic institutions are obsolete—a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.

In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only “thin” value—gains that are largely illusory and produce diminishing returns every year.

For “thick” value—enduring, meaningful, sustainable advantage that deeply benefits the larger society—Haque details five new cornerstones of prosperity in the twenty-first century:

•Loss advantage: From value chains to value cycles
•Responsiveness: From value propositions to value conversations
•Resilience: From strategy to philosophy
•Creativity: From protecting a marketplace to completing a marketplace
•Difference: From goods to betters

The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.

Product Details

ISBN-13: 9781422158586
Publisher: Harvard Business Review Press
Publication date: 01/04/2011
Pages: 256
Sales rank: 519,456
Product dimensions: 6.80(w) x 11.40(h) x 0.92(d)

About the Author

Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.

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New Capitalist Manifesto: Building a Disruptively Better Business 3.5 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
As the world considers its financial way forward, economist Umair Haque proposes a radical reinvention of capitalism. His manifesto is a rousing call to action to replace an aging and increasingly irrelevant “industrial-age capitalism” with a “constructive capitalism” built to thrive in the 21st-century economy. He includes a number of present-day examples and case studies to illustrate that a more ethical, sustainable, and realistic capitalism is not only possible but also necessary and profitable. Haque won’t convince everyone, and, indeed, some parts of his vision are clearer than others. Nonetheless, getAbstract recommends his work to executives tasked with building socially responsible businesses and anyone pondering capitalism’s future.
Anonymous More than 1 year ago
Anonymous More than 1 year ago