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Taylor & Francis
New Directions in Public Opinion

New Directions in Public Opinion

by Adam J. Berinsky
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The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required.

New Directions in Public Opinion brings together leading scholars to provide an accessible and coherent overview of the current state of the field of public opinion. Each chapter provides a general overview of topics that are at the cutting edge of study as well as well-established cornerstones of the field. Suitable for use as a main textbook or in tandem with a lengthier survey, it comprehensively covers the topics of public opinion research and pushes students further to explore critical topics in contemporary politics.

Product Details

ISBN-13: 9780415885294
Publisher: Taylor & Francis
Publication date: 09/13/2011
Series: New Directions in American Politics Series
Edition description: Older Edition
Pages: 336
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

Adam J. Berinsky is Professor of Political Science at Massachusetts Institute of Technology and director of the MIT Political Experiments Research Lab. He has received numerous awards for his research.

Table of Contents

Introduction Adam Berinsky Part 1: The Meaning and Measurement of Public Opinion Chapter One: The History and Meaning of Public Opinion Susan Herbst Chapter Two: The Practice of Survey Research: Changes and Challenges D. Sunshine Hillygus Chapter Three: Two-thirds full? Citizen Competence and Democratic Governance Martin Gilens Part 2: Foundations of Political Preferences Chapter Four: Ideology and Public Opinion Christopher M. Federico Chapter Five: Partisanship and Polarization Marc Hetherington Chapter Six: Race and the Group Bases of Public Opinion Jane Junn, Tali Mendelberg and Erica Czaja Chapter Seven: Categorical Politics: Gender, Race, and Public Opinion
Nancy Burns and Donald Kinder Chapter Eight: A Jump to the Right, A Step to the Left: Religion and Public Opinion David E. Campbell, Geoffrey C. Layman and John C. Green Chapter Nine: The Emotional Foundations of Democratic Citizenship Ted Brader Chapter Ten: Personality and Public Opinion Jeffery J. Mondak and Matthew V. Hibbing Part 3: The Public and Society Chapter Eleven: Campaigns and Elections John Sides and Jake Haselswerdt Chapter Twelve: Media and Politics Matthew Baum Chapter Thirteen: Public Opinion and Public Policy Andrea Louise Campbell Conclusion: Assessing Continuity and Change David O. Sears

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