New Enterprises (Routledge Revivals): A Start-Up Case Book

New Enterprises (Routledge Revivals): A Start-Up Case Book

by Sue Birley

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Product Details

ISBN-13: 9781134464685
Publisher: Taylor & Francis
Publication date: 09/13/2013
Series: Routledge Revivals
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 216
File size: 6 MB

Table of Contents

Acknowledgements;  Introduction;  1. The Dream: Seamach Engineering  2. The Choice of Partner: Light Engineering  3. The Deal between Partners: The Box  4. Evaluating the Business Plan: Continental Trucking Ltd  5. Fitting the Product to the Market: Lingua Franca  6. Barriers to Entry for a New Service: Girogift – the Airmail Voucher Service  7. Subcontracting v. Manufacturing: Precision Engineering Industries  8. Moving from Managing a Business to Setting up a New One in the Same Market: Eurobond Laminates Ltd  9. Forming an Export Business: N & Z European Hi-fi (Discounts) Ltd  10. Importing: Leather Imports  11. The Deal: The Great Button Bonanza  12. The Joint Venture: JVC Ltd  13. Finding the Right Marketing Strategy: Pamal  14. Matching Marketing and Production: The Omniclock  15. The Technological Breakthrough: RES Components  16. Capitalising on Different, but Associating, Products: Cowpact Ltd  17. The Break-up of a Partnership: Steel Fabricators Ltd (SFL)  18. The Management Buyout: Certikin  19. Translating the Dream into a Business

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