For the vast majority of human history, the rules of power were clear. To get ahead or get things done, you mastered "old power": closed, inaccessible, and leader-driven. Once gained, old power is jealously guarded, and the powerful spend it carefully, like currency. But our ubiquitous connectivity has made possible a new form of power, one that operates differently, like a current. "New power" is power made by many; it is open, participatory, and peer-driven. Like water or electricity, it is most forceful when it surges. The challenge with new power is not to hoard it, but to channel it.
New power is what fuels the rise of participatory platforms like Facebook and YouTube, peer-based services like Uber and AirBnB, and rapid-fire social movements like #BlackLivesMatter. It propelled the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even old power institutions like the Papacy, NASA, and LEGO have figured out how to channel new power to stage improbable reinventions.
In New Power, the social visionaries Jeremy Heimans and Henry Timms provide the tools for using new power to successfully spread an idea, lead a movement, or build a career in the twenty-first century. Drawing on examples from business, politics, popular culture and social justice, they explain the new world we live in--a world of crowds, chaos, and hyper-connection. A world in which, more and more, everyone expects to participate.
|Publisher:||Knopf Doubleday Publishing Group|
|Product dimensions:||6.20(w) x 9.10(h) x 1.40(d)|
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Excerpted from "New Power"
Copyright © 2018 Jeremy Heimans.
Excerpted by permission of Knopf Doubleday Publishing Group.
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Table of Contents
1 Welcome to the New Power World 1
2 Thinking Old Power, Thinking New Power 22
3 From Sound Bites to Meme Drops: How Ideas Spread 53
4 How to Build a Crowd 88
5 What Makes New Power Communities Work (and How They Sometimes Don't) 133
6 What Makes New Power Communities Work (and How They Fuse with the Wider World) 173
7 The Participation Premium 192
8 Taking the Turn from Old to New Power 227
9 Leadership 264
10 The Art of Blending Power 320
11 New Power at Work 364
12 The Future: A Full-Stack Society 398
Glossary: How to Speak New Power 435
Most Helpful Customer Reviews
The book ‘New Power’ is a thought-provoking cleaver book that enlightens the reader on new socials pattern and value. The book written by Jeremy and Timms brought into light something that we all knew, but hardly discussed about it: the shit from an old deteriorated power leaded by organisations and few people for a leadership where influence and leverage is achieved through peer coordination. Old power according to the book pushes people to consume and comply, whereas new power focus on sharing ideas, creating new concepts and as a consequence shaping community thinking. It is quite overwhelming to realise the scale of influence one person can achieve through social media. Now people focus on ‘make it spread’. Feedback and validation is of extreme importance to new generations. Recognition and association is obviously a consequence of social media as a global trend and the current young generation expect to be associated with success and ownership. The book is quite insightful and once you start applying it to your own context you understand how you and I are a part this new social order where going ‘viral’ is vital. The book ‘New Power’ is definitely a must read when it comes to trying to understand this crazy social order we found ourselves into and the light yet powerful message is overwhelming: “New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes. Like water or electricity, it’s most forceful when it surges. The goal with new power is not to hoard it but to channel it.”