The definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the best window I’ve seen into this new world."
Why do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time--the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo--and reveal what's really behind them: the rise of "new power."
For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel.
New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."
In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.
|Publisher:||Knopf Doubleday Publishing Group|
|Product dimensions:||6.20(w) x 9.10(h) x 1.40(d)|
About the Author
HENRY TIMMS is president and CEO of the 92nd Street Y, a visiting fellow at Stanford, and co-founder of #GivingTuesday, an international day of philanthropy.
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Excerpted from "New Power"
Copyright © 2018 Jeremy Heimans.
Excerpted by permission of Knopf Doubleday Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Table of Contents
1 Welcome to the New Power World 1
2 Thinking Old Power, Thinking New Power 22
3 From Sound Bites to Meme Drops: How Ideas Spread 53
4 How to Build a Crowd 88
5 What Makes New Power Communities Work (and How They Sometimes Don't) 133
6 What Makes New Power Communities Work (and How They Fuse with the Wider World) 173
7 The Participation Premium 192
8 Taking the Turn from Old to New Power 227
9 Leadership 264
10 The Art of Blending Power 320
11 New Power at Work 364
12 The Future: A Full-Stack Society 398
Glossary: How to Speak New Power 435