New Television, Globalisation, and the East Asian Cultural Imagination

New Television, Globalisation, and the East Asian Cultural Imagination

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Hong Kong University Press
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New Television, Globalisation, and the East Asian Cultural Imagination

This book challenges assumptions that have underpinned critiques of globalization. Combining cultural theory with media industry analysis the authors set out a groundbreaking account of how the medium of television is evolving in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. While many of the television programs, formats, and genres in this study originate from Western origins, it is their reception and adaptation within East Asia that illustrates what the authors term the East Asian cultural imagination.

Hong Kong University Press

Product Details

ISBN-13: 9789622098206
Publisher: Hong Kong University Press
Publication date: 03/13/2007
Pages: 228
Product dimensions: 6.10(w) x 9.30(h) x 0.73(d)
Age Range: 18 Years

Table of Contents

Acknowledgements     vii
Out of Nowhere     1
Adaptation and Local Production in East Asia     17
Performing the Local in the Global     19
Rethinking Structures of Dominance, Translation Effects, and Export Models     39
Formats, Genres, and Engines     59
Formats, Clones, and Generic Variations     79
Cultural Diversity, Trade, and Technology Transfer     81
The International Currency of Who Wants to Be a Millionaire?     97
Knowledge, Economy, and Government     109
Super Girl and the Performing of Quality     123
The Artifice of Reality in East Asia     141
Ad Magazines, Care of the Self, and New Windows of Opportunity     159
New Television     175
Adaptation, Imitation, and Innovation     177
New Television     191
References     203
Index     219

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