A Harvard psychologist explains how our once-helpful instincts get hijacked in our garish modern world.Our instincts—for food, sex, or territorial protection— evolved for life on the savannahs 10,000 years ago, not in today’s world of densely populated cities, technological innovations, and pollution. We now have access to a glut of larger-than-life objects, from candy to pornography to atomic weapons—that gratify these gut instincts with often-dangerous results. Animal biologists coined the term “supernormal stimuli” to describe imitations that appeal to primitive instincts and exert a stronger pull than real things, such as soccer balls that geese prefer over eggs. Evolutionary psychologist Deirdre Barrett applies this concept to the alarming disconnect between human instinct and our created environment, demonstrating how supernormal stimuli are a major cause of today’s most pressing problems, including obesity and war. However, Barrett does more than show how unfettered instincts fuel dangerous excesses. She also reminds us that by exercising self-control we can rein them in, potentially saving ourselves and civilization.
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About the Author
John Renesch is a businessman-turned-global futurist, social activist, author and international keynote speaker. From 1990 to 1997 he served as Editor-in-Chief of The New Leaders business newsletter. From 1990 to early 1992 he also was Managing Director of the World Business Academy , an international association focused on new paradigms for commerce. Prior to these positions, he was a founder or co-founder of several businesses, including a real estate investment company and two securities broker-dealers where he served as Managing Director and President respectively. He has published fourteen books, including Learning Organizations, Leadership in a New Era, Getting to the Better Future and The Great Growing Up (which was voted 2013 Grand Prize Winner for Non-Fiction by Indie Books). .
Table of ContentsDeirdre Barrett is an evolutionary psychologist at Harvard Medical School’s Behavioral Medicine Program. She is the author of several books, including Waistland, Trauma and Dream, and Supernormal Stimuli. She lives in Cambridge, Massachusetts.