News for a Change: An Advocate's Guide to Working with the Media / Edition 1

News for a Change: An Advocate's Guide to Working with the Media / Edition 1

ISBN-10:
0761919244
ISBN-13:
9780761919247
Pub. Date:
06/28/1999
Publisher:
SAGE Publications

Paperback

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Overview

News for a Change: An Advocate's Guide to Working with the Media / Edition 1

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy — the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.

Product Details

ISBN-13: 9780761919247
Publisher: SAGE Publications
Publication date: 06/28/1999
Edition description: New Edition
Pages: 168
Product dimensions: 8.50(w) x 11.00(h) x (d)

Table of Contents

Foreword - Makani Themba-Nixon
Developing Strategy
Getting to Know the Media
Thinking Like a Journalist
Getting Attention
Thinking Like an Advocate
Shaping the Story
Creating News
Talking to Journalists
Editorial Page Strategies
Other Media Strategies
Paid Advertising, Talk Radio and the Internet
Evaluating Your Media Efforts
Conclusion

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