The Next Economy: Will You Know Where Your Customers Are

The Next Economy: Will You Know Where Your Customers Are

by Elliott Ettenberg

Paperback

$12.52 $14.95 Save 16% Current price is $12.52, Original price is $14.95. You Save 16%.

Temporarily Out of Stock Online

Eligible for FREE SHIPPING

Overview

The Next Economy: Will You Know Where Your Customers Are by Elliott Ettenberg

"Eye-opening and thought-provoking . . . shows how to navigate the rubble with our sanity intact."—David F. D'Alessandro, bestselling author of Brand Warfare

Marketing guru Elliott Ettenberg explores an emerging business trend. As baby boomers retire, history's biggest spenders will dramatically cut back, forcing retailers to fight harder in dwindling markets. To survive this power shift, The Next Economy provides strategies companies can use to prepare themselves for success in the years ahead—giving them new and exciting ways to triumph in an ever-changing market.

Product Details

ISBN-13: 9780071412957
Publisher: McGraw-Hill Companies, The
Publication date: 01/15/2003
Pages: 256
Product dimensions: 5.50(w) x 8.80(h) x 0.71(d)

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews