Niche Selling: How to Find Your Customer in a Crowded Market

Niche Selling: How to Find Your Customer in a Crowded Market

by William T. Brooks

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Overview

Niche Selling: How to Find Your Customer in a Crowded Market by William T. Brooks

Shows how to inrease sales by finding and marketing to your most likely consumer segments. This practical, straightforward approach directs the reader through the entire niche selling process, showing how to: develop workable sales strategies based on alliances; enhance your standing in the minds of prospects and customers using the power of personal positioning; conquer the problem of "institutionalized insulation" that mentally and physically removes the most salespeople from their customers.

Product Details

ISBN-13: 9781556234996
Publisher: McGraw-Hill Companies, The
Publication date: 09/01/1991
Pages: 260
Product dimensions: 6.34(w) x 9.27(h) x 0.98(d)

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