Nine Lives offers a candid look into the hearts and minds of nine extraordinary women business owners from around the country. Take Judy Rosenberg who, on a perpetual diet, grew up with a gnawing, aching sense of deprivation. The cookies she coveted, the cakes she savored�all seemed just out of reach. So what did Judy do when she grew up? She started a chain of bakeries driven by her pure appreciation for that which is self-indulgent and beautiful. And there is Rebecca Boenigk, the CEO of the only woman-owned business ever to trade on NASDAQ who found that the quarterly numbers "dance" wasn�t to her liking and bought her company back from the public market.
"The stories the women told were awe inspiring, funny, mind boggling . . . and sometimes painful," Cantando wrote in the preface. "There were tough moments when the women opened up about still-raw details of their past � Yet, time and again, these brave women said that they were willing to swallow their discomfort if other women could learn from or be inspired by their struggles."
Most Helpful Customer Reviews
NINE LIVES brings the stories of these women to life in a way that I can indentify with personally. Within NINE LIVES, I also noticed new perspectives on management than I've come across in books about male entrepreneurs. Specifically, the 'Twenty Foot Rule' employed by Van Eure, owner of the world-famous Angus Barn restaurant. And the way that Rebecca Boegnik, the first woman ever to take a company public on NASDAQ, walks and talks the 'value' of an employee.