No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

by Dan S. Kennedy, Dustin Mathews

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Product Details

ISBN-13: 9781599186078
Publisher: Entrepreneur Press
Publication date: 06/13/2017
Series: No B.S. Series
Pages: 224
Sales rank: 604,308
Product dimensions: 6.00(w) x 8.90(h) x 1.00(d)

About the Author

Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He lives in Phoenix, AZ.

Dustin Matthews is a direct response marketer known for his unique ability to transform businesses and brands. He runs Speaking Empire, a disruptive company in the leadership training and education space.

Table of Contents

The Do-Not-Skip-This Introduction: Can One Great Presentation Change Everything for Your Business? Make You Rich? Influential? Powerful? Dan Kennedy ix

Section I Putting Together Your Most Powerful Presentation

Chapter 1 Will You Be an Amateur or a Pro? Dan Kennedy 3

Chapter 2 How To Be Fearless as a Presenter Dustin Mathews 9

Chapter 3 Knowledge of Your Audience Is Power Dan Kennedy 13

Chapter 4 What Is a Presentation? Dan Kennedy 21

Chapter 5 The Speakers' Formula™ Dave VanHoose 27

1 Grab Attention 30

2 Build Rapport 32

3 Gain Credibility 32

4 Target Problems 33

5 Deliver Solution 33

6 Set Expectations 34

7 Social Proof 35

8 Show Benefits 35

9 Irresistible Offer 36

10 No-Risk Guarantee 36

11 Give Deadline 37

12 Call to Action 38

Chapter 6 Irresistible Offer Architecture® Dustin Mathews 41

Triangle 1 Hot Buttons 42

Triangle 2 Added Value 44

Triangle 3 Reassurance 48

Chapter 7 The Structure of Promises Dan Kennedy 53

Four Ways to Structure a Great Promise 54

Chapter 8 Presentainer® Secrets of Mass Persuasion Dave VanHoose 61

1 Leading and Ending 63

2 The Yes State 63

3 The Seven-Minute Rule 64

4 Dynamism 65

Chapter 9 Demonstration in Presentations Dan Kennedy 67

Chapter 10 Someone To Speak and Present To Dustin Mathews 73

Chapter 11 No Two Audiences Are Created Equal Dan Kennedy 85

Section II Presentations and Online Media

Chapter 12 The Power of Webinars and Online Media: How to Speak While You Sleep Dustin Mathews 97

1 Traffic 99

2 Registration 100

3 Build Excitement 100

4 The Presentation 102

5 Follow Up … Like Crazy! 104

6 Stick and Overdeliver 104

Chapter 13 It's TV Dan Kennedy 107

Chapter 14 StealthSeminar: Automate Your Presentations and Profits by Special Guest Expert Geoff Ronning 115

What Is StealthSeminar? 116

Why StealthSeminar? 116

What Does a StealthSeminar Webinar Look Like? 118

Is Using StealthSeminar Ethical? 120

Automated Webinars versus Live Webinars 120

Types of StealthSeminar Events 121

Section III Follow-Up to Presentations

Chapter 15 Turning Leftovers into Rich Meals Dan Kennedy 131

Chapter 16 The Post-Presentation Conversation Dustin Mathews 135

Chapter 17 The Best Story Wins-or Does It? Dan Kennedy 141

Chapter 18 How to Fuel a Business with Effective Presentations: Case History Mike Crow 147

$52+ Million Businesses with the Same Fuel 148

Why Don't You Already Have a Great Circle of Connectors Bringing You all the New Customers You Can Handle? 149

Stop Networking Start Connecting, with Connectors 150

How to Get Positive Results with Audiences of Connectors 151

About the Authors 155

Other Books Dan Kennedy 157

Index 159

Free Gift Offer 165

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