No Comment!: An Executive's Essential Guide to the News Media

by David W. Blohowiak

Overview

The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.

Product Details

ISBN-13:	9780275928209
Publisher:	Bloomsbury Academic
Publication date:	11/17/1987
Edition description:	Revised and REV ed.
Pages:	240
Product dimensions:	6.14(w) x 9.21(h) x 0.56(d)
Lexile:	1290L (what's this?)

About the Author

ohowiak /f Donald /i W.

Table of Contents

Introduction
The Business/Media Primer
OmniMedia
Corporate America: Under the Microscope
Understanding This Business of News
Action News: The Life of Jourbanalists
Good, Bad News!
Devine Right
Media Bias
Objectivity and The Parallax Factor
They Lean Left, Right?
Champions of the Proletariat
Half-Truths, Smoke Screens, and Other Corporates Policies
What Is Public Relations?
Kamikaze Public Relations
Taking Responsibility for PR: Whose Job Is It Anyway?
Meeting the Media
The Media Are Coming, the Media Are Coming!
"Sir, Mr. Mike Wallace Is Here to See You" or How to Remain Cool While on the Hot Seat
Practicing What's Been Preached
Crisis!
Planning for the Unthinkable
Communicating Control amid Chaos
Rumors: A Crisis in Communications
Soothing the Postcrisis Hangover
Fighting Back: When Public Wrongs Need Righting
Fighting Fire with Fire
Advocacy Advertising: Feeding the Hand That Bites You
Filing Suite: Using the law of Libel for Satisfaction
Toward a Better Understanding: Closing Thoughts on Improving the Business/Media Relationship
Selected Bibliography
Index