The birth of the author's dream begins in 1979, while vacationing on the beautiful island of Virgin Gorda. In Chapter 1 we are exposed to his vision, which at this time is nothing more than a pipe dream. Guidelines to acquiring a franchise are laid out in Chapter 2. The game plan is developed and strategies unfurled. Once awarded the franchise, he must raise the funds to sustain the franchise and operational costs. In Chapter 3 he develops step by step instructions on how to legally structure the deal, to entice investors and to learn about funding. Chapters 4, 5, and 6 give us detailed insights about the inner workings of a sports franchise How to organize! How to staff! How to market the dream! And, how to acquire players! These chapters are a must for all sports marketers, sports educators and entrepreneurs. Chapter 7 sweeps us into the cacophony of a major indoor sporting event. The media coverage is outlined in Chapter 8. We commiserate with the author as he describes the demise of his dream in Chapter 9 and how he rises from the ashes in the final chapter.
From Chapter 7: "Imagine if you can, sitting in a luxurious and darkened indoor arena at game time waiting for your team to be introduced for the first time. The playing field is a plush, emerald green, fast-track surface. Suddenly, flashing strobe lights appear, swirling their multicolored beams around the arena. Then, deafening music starts playing! You feel your adrenalin rising and you are getting into the magic. Unexpectedly, a spotlight appears at one end of the arena. The light is focused on one of the goals, and it and the surrounding area is engulfed in artificial fog."... It's game time!