No Thanks, I'm Just Looking: Sales Techniques for Turning Shoppers into Buyers

No Thanks, I'm Just Looking: Sales Techniques for Turning Shoppers into Buyers

by Harry J. Friedman

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Overview

No Thanks, I'm Just Looking: Sales Techniques for Turning Shoppers into Buyers by Harry J. Friedman

Secrets of the trade from the master of retail selling and salestraining

No Thanks, I'm Just Looking gives anyone the inside scoopon how to skyrocket their selling career with a system ofeasy-to-learn practical money-making steps. By saving countlesshours of trial-and-error experience, readers will be able to focuson the things that really work. Considered to be retail guru HarryJ. Friedman's personal collection of proven selling techniques,No Thanks, I'm Just Looking includes all the tips andhumorous anecdotes that have made him retail's most sought-afterconsultant.

No Thanks, I'm Just Looking delivers the tricks of thetrade from an international retail authority.

  • Author is the most heavily attended speaker on retail sellingand operational management in the world
  • These groundbreaking high-performance training systems havebeen used by more than 500,000 retailers, from small independentsto the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy andGodiva, to routinely deliver more sales
  • Friedman created the number one retail sales and managementsystem used by more retailers than any other system of its kind inthe world

Get proven techniques that will increase sales and elevate yourstaff to a high-performance sales team.

Product Details

ISBN-13: 9781118153406
Publisher: Wiley
Publication date: 01/03/2012
Pages: 240
Sales rank: 238,254
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

HARRY J. FRIEDMAN, founder and CEO of The Friedman Group, is an inter-national retail authority, consultant, and the most heavily attended speaker on retail sellingand operational management in the world today. More than 500,000 retailers have used his groundbreaking high-performance sales andmanagement training systems, includingNeiman Marcus, Cartier, Hallmark, La-Z-Boy,Billabong, and Godiva. One of retail's true thought leaders, his vision and unique ability to see what's right and wrong on a retail floor—and how to fix it—have made him a sometimes controversial but always passionate friend to the world of retail. You just can't get enoughof Harry!

Table of Contents

Foreword Richard Erhart x

Acknowledgments xii

Introduction xiii

Chapter 1 Getting Your Act Together before You Take Itto the Selling Floor 1

The Not-So-Fun Stuff 4

Customer Service Points 5

The Four Occupations of the Professional Retail Salesperson19

The Daily Precheck 24

Hot Tips and Key Insights 31

Chapter 2 Opening the Sale 33

People Behave Reactively 35

Causing a Negative Reaction from the Beginning 36

The Primary Goal of Opening the Sale Is to Get

Past Resistance 37

Opening Lines 37

Opening Moves 41

Getting into Business: The Transition 44

Working Two Customers at Once 52

How Have You Been Opening? 54

Hot Tips and Key Insights 54

Chapter 3 Probing 59

Opening as Many Doors as Possible 61

Knowledge Is Power 62

Probing Questions 66

QAS 73

Logical Sequence 74

Logical Sequence Guide Chart 78

Switching—Or Selling What You Have First! 78

Hot Tips and Key Insights 82

Chapter 4 The Demonstration 85

The Demonstration Follows What You Learned in Probing 87

Selling the Value That the Customer Wants 90

Creating the Desire for Ownership 94

Covering All the Bases 97

The Ultimate Demonstration Tool 101

Avoiding the Comparison Trap 109

The Expert Kills the Deal 112

Hot Tips and Key Insights 115

Chapter 5 The Trial Close (Otherwise Known as theAssumptive Add-On Close) 119

The Dreaded Close 121

Adding On 125

Constructing a Trial Close 131

Hot Tips and Key Insights 136

Chapter 6 Handling Objections 139

The Trial of Trial and Error 141

Why Objections Occur 143

Work with the Customer 146

The Smoke-Out 150

Handling the Price Objection 153

Hot Tips and Key Insights 159

Chapter 7 Closing the Sale 161

Intent Is Everything 163

Getting Started 164

Basic Closing Techniques 166

Handling Requests for Discounts 175

Turning Over the Sale 178

Buying Signals 182

Hot Tips and Key Insights 184

Chapter 8 Confirmations and Invitations 187

Buyer's Remorse 189

The Confirmation: Cementing the Sale 192

The Invitation: Requesting Another Visit 194

Building Personal Trade 200

Hot Tips and Key Insights 206

Final Thoughts 209

Appendix: Retail Training Resources 211

About the Author 217

Index 219

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