Nollywood Stars: Media and Migration in West Africa and the Diaspora

Nollywood Stars: Media and Migration in West Africa and the Diaspora

by Noah A. Tsika
Nollywood Stars: Media and Migration in West Africa and the Diaspora

Nollywood Stars: Media and Migration in West Africa and the Diaspora

by Noah A. Tsika

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Overview

In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry's top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe's most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde's cameo role on VH1's popular series Hit the Floor to Oge Okoye's startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots.


Product Details

ISBN-13: 9780253015754
Publisher: Indiana University Press
Publication date: 04/10/2015
Series: New Directions in National Cinemas
Pages: 374
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)
Age Range: 18 Years

About the Author

Noah A. Tsika is Assistant Professor of Media Studies at Queens College, City University of New York.

Table of Contents

Preface and Acknowledgments
A Note on Orthography and Taxonomy
Introduction: Global Stars in Nigeria's Postindependence Firmament: From Ossie Davis to Doctor Bello
1. From Yorùbá to YouTube: Studying Nollywood's Star System
2. Glittering Video: Format, Fashion, and the Materiality of Nollywood Stardom
3. A Mobile Glow: Nollywood Stardom and Corporate Globalism
4. When Stars Collide: Lady Gaga and the Pirating of a Globalized Persona
5. Nollywood's Progeny: Stardom and the Politics of Youth Empowerment
6. Professionalizing Childhood: Nollywood and the New Youth Transnationalism
Afterword: Honoring Nollywood Stars
Filmography
Notes
Bibliography
Index

What People are Saying About This

Universityof Miami - Christina Lane

Tsika makes a convincing case that one cannot fully understand Nollywood without a thorough and rigorous examination of its stars. He offers a complex, powerful, detailed, and engaging consideration of the actors' performances and films, addressing their many points of intersection with technology, advertising, music, the corporate realm, and various formations of cultural and economic imperialism.

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