The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type / Edition 2

The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type / Edition 2

by Robin Williams
ISBN-10:
0321303369
ISBN-13:
9780321303363
Pub. Date:
10/01/2005
Publisher:
Peachpit Press
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Overview

The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type / Edition 2

Seven years is a long time in any industry, but when it comes to the worlds of design and technology (and particularly the point at which the two merge), it's an eternity! No wonder, then, that you (and about a million other readers!) have been eagerly awaiting this latest update to Robin Williams' enormously popular Non-Designer's series. In these pages, Robin defines the principles that govern type as well as the logic behind them so that you learn not just what looks best but why on your way to creating effective print and Web pages. Each short chapter in this thoroughly updated guide (which includes new coverage of typography in Adobe InDesign and Mac OS X) explores a different type secret or technique, including understanding legibility and readability; tailoring typeface to a particular project; mastering pull quotes and captions; working with spacing, punctuation marks, special characters, fonts, and justification; and more. The nonplatform- and nonsoftware-specific approach and Robin's lively, engaging style make this a must-have for any designer's bookshelf!

Product Details

ISBN-13: 9780321303363
Publisher: Peachpit Press
Publication date: 10/01/2005
Series: Non-Designer's Series
Edition description: REV
Pages: 240
Product dimensions: 7.00(w) x 10.00(h) x 0.50(d)

Table of Contents

WHAT IS TYPOGRAPHY ANYWAY?

Introduction.
Review.

A BRIEF HISTORY OF TYPE.

1. Centuries of Type.

Aldus Manutius.

READABILITY AND LEGIBILITY.

2. The Art of Readability.
3. The Art of Legibility.

PUNCTUATION.

4. Quotation Marks and not Quotation Marks.
5. Hang that Punctuation.
6. Punctuation Style.
7. When to Shift that Baseline.

EXPERT TYPE.

8. Expert Sets.
9. Small Caps.
10. Oldstyle Figures.
11. Ligatures.
12. Condensed and Extended Type.
13. Display Type.

SPACING.

14. Kerning.
15. Linespacing (leading).
16. Paragraph Spacing.
17. Alignment.

DETAILS.

18. Headlines and Subheads.
19. Pull Quotes.
20. Captions.
21. Emphasizing Type.
22. Line Breaks and Hyphenation.

SPECIAL EFFECTS.

23. Swash Characters.
24. Initial Caps.
25. Typographic Color.
26. Ornaments and Dingbats.
27. Pi and Picture Fonts.
28. Don't be a Wimp!

TYPOGRAPHIC CHOICES.

29. Evocative Typography.
30. Multiple Masters.
31. Choosing a Typeface.
32. Telltale Signs of Desktop Publishing.
33. Trends in Type, by John Tollett.

OTHER INFO.

Appendix A: Font and Product Vendors.
Appendix B: Typeface Samples.
Appendix C: Font Utilities.
Index.

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