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State University of New York Press
Non-discursive Rhetoric: Image and Affect in Multimodal Composition

Non-discursive Rhetoric: Image and Affect in Multimodal Composition

by Joddy Murray


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Non-discursive Rhetoric: Image and Affect in Multimodal Composition

Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition.

Product Details

ISBN-13: 9780791476765
Publisher: State University of New York Press
Publication date: 01/01/2010
Pages: 242
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

Joddy Murray is Associate Professor of Rhetoric and New Media at Texas Christian University.

Table of Contents

List of Figures vii

Acknowledgments ix

Introduction 1

Connections to Langer 3

Connections to Neuroscience 6

Connections to Multimodal Texts 8

Chapter 1 Non-discursive Symbolization 11

Langerian Symbolization 13

Language as both Discursive and Non-discursive 17

Language as both Individual and Social 25

Language Failure and Ambiguity as Important to Writing 32

Language is Closely Tied to Image and Consciousness 43

Non-discursive Symbolization, the Ineffable, and Invention 50

Chapter 2 Non-discursive Symbolization, Image, and New Media 57

Visual Literacy and Pedagogy 60

Technical Communications and Digital Literacy 65

Cultural Studies and the Image 70

Image as Non-discursive Symbolization 74

Chapter 3 Affect and Image-Neuroscience and Symbolization 83

Affective Domain in Composition and Rhetoric 86

Body/Mind and Logical/Emotional: Overcoming False Dichotomies 98

Neuroscience, Image, and Affect 111

Neuroscience, Consciousness and Symbohzation 114

Theories of Will 128

The Role of Consciousness and Will in the Non-discursive 134

Chapter 4 Non-discursive Textual Production and Multimedia 137

Writing Theory/Invention Theory 138

Non-discursive Theory of Writing 140

A Non-discursive to Discursive Composing Model 150

Image Consumption, Production, & Distribution 156

Chapter 5 Composing Multimodality 163

The Rhetorical Image 166

Values of Multimodality 173

Cinematic Rhetoric 182

Assessing Multimodality 184

Conclusions 187

Notes 189

Works Cited 211

Index 223

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