Nonprofit Management: Principles and Practice / Edition 2

Nonprofit Management: Principles and Practice / Edition 2

by Michael J. Worth
Pub. Date:
SAGE Publications
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Nonprofit Management: Principles and Practice / Edition 2

Nonprofit Management: Principles and Practice is the first comprehensive textbook written for the nonprofit management course. Written specifically for students, it is substantive and includes more than what is found in the prescriptive practitioner oriented books that have been the only choice for the classroom thus far. It provides a balanced and integrated approach to the field and reveals a variety of opinions and perspectives and attempts to view issues from multiple perspectives and drawing from various approaches selectively as situations may dictate.

Features & Benefits:

Features objectivity and its balanced treatment in areas of disagreement; i.e. it will not strike a tone that implies the superiority of using corporate strategies in the nonprofit sector, nor one that emphasizes only the risks involved in nonprofit earned-income ventures. Rather, it will synthesize the major points of voices on both sides of the debate.

Where appropriate, practitioner literature as well as research will be presented; however, the tone will not be prescriptive or directive.

Mini-cases will be included to enhance understanding of the issues using real-world situations.

Each chapter includes a section suggesting further readings, to give students direction on where to go in the literature, should they want to learn more.

Questions for Discussion are included at the end of each chapter to help students think about the relevance of what they are reading and apply it to any nonprofit organizations with which they may have personal experience.

Product Details

ISBN-13: 9781412994453
Publisher: SAGE Publications
Publication date: 02/23/2011
Pages: 456
Product dimensions: 7.90(w) x 9.90(h) x 0.70(d)

Table of Contents

Part I: Understanding Nonprofit Management, the Nonprofit Sector, and Nonprofit Organizations
Chapter 1: Nonprofit Management as a Profession and a Field Of Study
A Revolution in Management
A Distinct Profession
Nonprofit Management as a Field of Study
Toward a Balanced Approach
Proceeding With Realism and Pride
Chapter 2: Overview of the Nonprofit Sector
America’s Nonprofit Sector: A Historical Overview
Searching for a Common Vocabulary
Alternatives to “Nonprofit”
Size of the U.S. Nonprofit Sector
Differentiating the Nonprofit Sector
Emerging New Models
Commercialization and Tax Exemption
Implications for Nonprofit Managers
Chapter 3: Theories of the Nonprofit Sector and Nonprofit Organizations
Explaining the Nonprofit Sector
Explaining Nonprofit Organizations
Part II: Governing and Leading Nonprofit Organizations
Chapter 4: Nonprofit Governing Boards
Types of Governing Boards
The Governing Board’s Responsibilities
The Board and the CEO
Explaining Board Behavior
Managing Nonprofit Boards
Nonprofit Board Effectiveness
The Challenge of Nonprofit Governance
Chapter 5: Executive Leadership
The CEO’S Job
Management and Leadership
Overview of Leadership Theories
The Effective Nonprofit CEO
Founder Syndrome
Executive Transitions
Leading Change
Part III: Managing the Nonprofit Organization
Chapter 6: Ensuring Accountability and Measuring Performance
Defining and Ensuring Accountability
Mechanisms for Accountability
Measuring Performance
Performance Measurement: The Continuing Debate
Chapter 7: Developing Strategy and Building Capacity
Understanding Strategy
Strategic Planning and Strategic Management
The Strategic Planning Process
Writing the Strategic Plan
Developing an Operational Plan
Benefits and Limitations of Strategic Planning
Building Organizational Capacity
Defining and Understanding Capacity
Capacity Building in Action
A Model for Capacity Building
Capacity and Organizational Life Cycles
Capacity Building Evaluated
Chapter 8: Collaborations, Partnerships, and Mergers
Growing Interest in Collaboration
A Continuum of Relationships
Exploring Collaborations and Mergers
Drivers of Collaborations and Mergers
Obstacles to Collaboration and Merger
Conditions for Success
Collaboration and Mergers Within National Nonprofits
Cross-Sector Collaborations
Achieving Collective Impact
Chapter 9: Managing Staff and Service Volunteers
Human Resources Management
An Overview of Management Theories
Understanding Human Motivations
Applying Theories to the Nonprofit Workforce
Managing Volunteers
Volunteer Management as a Career Field
The Future of Volunteerism
Chapter 10: Marketing and Communications
Defining and Understanding Marketing
Marketing Serves the Mission
Marketing Means Action
Marketing as a Process
The Marketing Mix
Defining the Exchange
Building the Brand
Integrated Marketing Communication (IMC)
Crafting an Effective Message
Crisis Communications
Online Media
Evaluating Marketing and Communication
Chapter 11: Advocacy and Lobbying
Basic Distinctions
Overview of Lobbying Law
Implementing an Advocacy Program
Continuing Issues and Debate
Part IV: Obtaining and Managing Resources
Chapter 12: Financial Management
Overview of Nonprofit and Personal Finances
Nonprofit Financial Statements
Using Financial Ratios
Managing Endowment Funds
Developing and Managing the Budget
Risk Management, Financial Policies, and Controls
Chapter 13: Philanthropic Fundraising
Definitions and Distinctions
Motivations for Giving
The Fundraising Process
Individual Donor Life Cycles
Managing Fundraising Programs
Ethics and Professional Standards
Chapter 14: Earned Income Strategies
Why Earned Income?
Partnerships With Business
Nonprofit Business Ventures
Earned Income Strategies: Issues and Decisions
Chapter 15: Government Grants and Contracts
Changes in Sources and Patterns of Support
Grants, Contracts, and Fees
Government Support: Opportunities and Challenges
Seeking Government Support
Nonprofits in the Policy Arena
Part V: Special Topics
Chapter 16: Social Entrepreneurship and Social Innovation
Defining and Understanding Social Entrepreneurship
History of Social Entrepreneurship as a Field
Theories of Social Entrepreneurship
Social Entrepreneurship Across Fields and Around the World
Building High-Impact Nonprofits
Sustaining Innovation
The Future of Social Entrepreneurship
Chapter 17: Governing and Managing International and Global Organizations
Definitions and Scope of International Organizations
International Philanthropy and Fundraising
International Nonprofit Governance and Management

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