There are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same applies to brands. In a noisy world, it's harder to stand out and differentiate your brand.
In this book, Alexander Novicov talks about creating a purpose-driven brand that will distinguish it from others and make it stand out from the crowd, win customers' hearts and minds, and help the company become more profitable as a result.
This is a book for people who care about what they do and want to positively impact this world by using emotional storytelling and creating content that adds value to their customers.
What if we changed how we perceive marketing and started looking for a better way to market to our customers?
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Table of Contents
Chapter 1 The True Power of Marketing
Chapter 2 What is a Purpose Driven Brand?
Chapter 3 What is Storytelling?
Chapter 4 Focus on the Purpose
Chapter 5 Why Your Brain Loves Great Stories
Chapter 6 Building Your Brand Story (The 5 What's Framework)
Chapter 7 Stop Talking About the Product
Chapter 8 A Slogan, or an Ethos?
Chapter 9 Customer Loyalty Vs Brand Loyalty
Chapter 10 Winning Hearts
Chapter 11 Telling Your Brand Story
Chapter 12 Wired to Belong
Chapter 13 Don't be Boring
Chapter 14 How a Story Can Increase Your Sales
Chapter 15 Brand Stories to Inspire
Chapter 16 When Walking Away is the Best Thing You Can Do
About the Author