NOT Business As Usual

NOT Business As Usual

by Matt Danswan


Members save with free shipping everyday! 
See details


NOT Business As Usual is a business book and autobiography, wrapped into one. Matt Danswan, the founder and CEO of Initiate Media, a global Christian media and advertising company, shares his personal story of his business path, and the God lessons learned along the way.

Growing up wanting to be a professional surfer, he felt the call away from the ocean to business in his late teens. While there was always the desire to do something for God, certainly being in Christian media was never a desire.

However when he entered the Christian marketplace and God unveiled a seeming unattainable, debt-free vision, it was one that caused him to work closely with his Creator to work out how to bring it to pass.

NOT Business As Usual is not your textbook-style business book, but rather focused on helping Christians in business – as well as anyone who wants to achieve something great – find the ‘God way’ for their life. So if you’re looking for a different perspective on doing business or life, this book may just change your life.

Product Details

ISBN-13: 9780995421585
Publisher: Initiate Media Pty Ltd
Publication date: 09/19/2018
Pages: 224
Product dimensions: 5.50(w) x 8.25(h) x 0.51(d)

About the Author

As the Founder and CEO of Initiate Media, one of the world's most influential Christian media companies, I spend most of my days overseeing the team that makes this company happen. Having run my own businesses for the last 20 years I personally know how hard it is to be - and stay - in business.
After years of being in business I felt it was time to move up to the second half of my life, and that is in helping others. When you're younger you want to use all the information you have acquired to solely help yourself. However, you get to a stage in life where you have built an amazing bank of information, and you then want to share that information with others. And that's where it is at for me.
Everyone needs a hand to get to where they desire. And that is one of my great life passions. I have always loved helping people on our team to have a vision, mentoring them along the way. It's a thrill to see them successful and thriving in their chosen areas.
As you read and hear what I have to say, you can do it in the knowledge that I am not just pushing you to levels that I have not been to myself. A CEO role is a major one, and it comes with untold levels of responsibility. So as you hear from me, know that I too have had to overcome many of the things you too have to.
I love people. I believe every person has a unique and wonderful calling, and as such my passion is helping people and organizations succeed beyond their wildest dreams. My vision is to see people step outside the comfort zone instead of settling for a mediocre life. We are all only given once shot at life on this earth, so why not make the most of it and achieve all that has been placed within us.
My other great passion is my family, including my wife Nicole, who doubles up as the Art Director at Initiate Media, my three children, Morgan, Ava and Hayden (plus our fourth child, which is on the way) and our black Labrador, Lewis.

Table of Contents

Dedication vii

Introduction xi

1. My Parallels With Surfing 1

2. A Dreamer Never Sleeps 17

3. The Surf Lifestyle 25

4. Grandma’s Genes 43

5. Compounding Interest 51

6. First Attempts 61

7. Time To Get Serious 75

8. The Chicken Roll Transformation 85

9. Hitting The Wall 99

10. Time To Clear My Debts 109

11. The World Of Publishing 119

12. The No Debt Strategy 131

13. Finding Synergy 137

14. Counting The Cost 151

15. When Publishing Hit The Wall 159

16. I Need A Breakthrough 169

17. Final Thoughts 181

18. Journeying Together 185

The Entrepreneur’s Wife 189

Customer Reviews