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Not for Free: Revenue Strategies for a New World
     

Not for Free: Revenue Strategies for a New World

by Saul J. Berman
 

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Businees model disruption affects not just entertainment, media, and retail companies, but many other industries where supply chains, production lines, distribution channels, and the products and services themselves are becoming more digital. In INFORMATION RULES, Hal Varian and Carl Shapiro discussed how traditional sources of revenues were being threatened as new

Overview

Businees model disruption affects not just entertainment, media, and retail companies, but many other industries where supply chains, production lines, distribution channels, and the products and services themselves are becoming more digital. In INFORMATION RULES, Hal Varian and Carl Shapiro discussed how traditional sources of revenues were being threatened as new ventures entered the market, offering new business models, innovating partnership approaches, and changing the integral nature of the value chain.

This book moves beyond predictions of academics and maps out the practices that work. Berman helps readers to analyze and distill their new revenue generating opportunities into the action plans lacking in most existing books. By closely examining how the best companies are exploiting new revenue models, Berman suggests seven key components of new strategy execution.

Discussing new products, market segments, pricing strategies, indirect revenue streams through networked communities, and other models, this book provides lessons for Monday morning as well as a look at the bigger picture of how revenue innovation informs larger business model innovation and longer term corporate strategy.

Product Details

ISBN-13:
9781422172896
Publisher:
Harvard Business Review Press
Publication date:
02/17/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
240
File size:
2 MB

Meet the Author


Saul J. Berman is the Global Lead Partner for Strategy&Innovation and Growth practices at IBM Global Business Services and leads IBM’s annual CEO studies. He has over 25 years of consulting experience advising senior executives of large corporations as well as startups, focusing on competitive positioning, business strategy and planning, and business model innovation.

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