Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

by Geoff Livingston, Brian Solis
Pub. Date:
Bartleby Press

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Product Details

ISBN-13: 9780910155731
Publisher: Bartleby Press
Publication date: 11/28/2007
Edition description: New Edition
Pages: 194
Product dimensions: 5.40(w) x 8.40(h) x 0.60(d)

Table of Contents

Acknowledgements     vii
Seven Categories of Social Media   Kami Watson Huyse     ix
Introduction   Brian Solis     1
A Moment of Clarity     19
New Media Ready?     39
Building A New Media Effort     65
Promotion Within Your Community     89
The Future Cometh     117
Think Liquid     145
Best of the Buzz Bin Interviews     153
Shel Holtz: Social Media's Impact on Social Marketing
Toby Bloomberg: Social Media Nouveau Answers
Todd Defren: Social Media Releases
Brian Oberkirch: Insights That Matter
Laura Ries: New Media
Kami Watson Huyse: Social Network Overtones
Scott Baradell: New Thicket
Blog Roll     189
Additional Recommended Reading     193

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