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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

by Jay Baer, Amber Naslund


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The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.

This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

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Product Details

ISBN-13: 9780470923276
Publisher: Wiley
Publication date: 02/08/2011
Pages: 224
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

JAY BAER is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions. His social media strategy blog,, is one of the top ranked business blogs on the Internet.

AMBER NASLUND is Vice President of Social Strategy for Radian6, a social media listening and engagement platform. She frequently speaks on the topics of social media, communication, and community strategy. Follow her award-winning blog at

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Table of Contents

Acknowledgments viii

Introduction x

1 Engineer a New Bedrock 1

2 Find Talent You Can Trust 23

3 Organize Your Armies 51

4 Answer the New Telephone 83

5 Emphasize Response-Ability 107

6 Build a Fire Extinguisher 137

7 Make a Calculator 157

Where Do We Go from Here? 187

Index 193

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