The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficultiespolitical battles, unseasoned leadership, funding problemsto a first-rate broadcast organization.
The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listenershighly educated baby-boomers, for the most partwho help support their local stations through pledges and fund drives.
|Publisher:||Columbia University Press|
|Edition description:||New Edition|
|Product dimensions:||6.00(w) x 9.00(h) x (d)|
|Age Range:||18 Years|
About the Author
Michael P. McCauley, a former radio journalist, is associate professor of communication and journalism at the University of Maine. The lead editor of Public Broadcasting and the Public Interest, he lives in Bangor, Maine.
McCauley's meticulous research is presented with a human face.
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