by Michael P. McCauley
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Npr by Michael P. McCauley

The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.

The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.

Product Details

ISBN-13: 9780231121606
Publisher: Columbia University Press
Publication date: 06/14/2005
Edition description: New Edition
Pages: 216
Product dimensions: 6.00(w) x 9.00(h) x (d)
Age Range: 18 Years

About the Author

Michael P. McCauley, a former radio journalist, is associate professor of communication and journalism at the University of Maine. The lead editor of Public Broadcasting and the Public Interest, he lives in Bangor, Maine.
McCauley's meticulous research is presented with a human face.

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Npr 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
She yawns sleepily.
Anonymous More than 1 year ago
15. He lifts her shirt over her head.