by Peter Ponzio

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Around here, reality is what you make it. You want to spout off about some pervasive, all-encompassing, inter-connected network of eyeballs linked together twentyfourbyseven? Go Ahead.

Look, it’s a game. The only rule is, don’t be stuck holding the bag at the end of the game. That’s the only cardinal sin; remember that. Don’t be stuck holding the bag at the end of the game. Build something, flip it, get a piece of the action, check-out. That’s all there is to it. In the meantime, turn up the hype meter full blast, and hang on for the ride.

The internet at the dawn of the world-wide web; populated by characters that were, well, somewhat eccentric. Take the case of the Peckersniffs, a reverend and his wife who run a religious website which caters to those who succumb to sins of the flesh. Or the Twerdle brothers, whose gaming site also serves as a foundation for the cure of repetitive motion syndrome. Then there’s Mr. Kudzu, who runs the urban clothing outfit known as Bufu, and delights in the irony of an urban clothing outfit founded by an openly gay man.

Of course, the web doesn’t develop itself; it needs people to provide infrastructure, programming, and order. Ubiquity Engineering, the highly acclaimed web designing/imagineering firm located in the
South of Market district in San Francisco, is a premier web development company, long on imagineering and somewhat short of order. Jonathan Skimpole, head of Ubiquity, provides insights into the world of web development, including his penchant for visioning, meditation and charging large fees for his insights.

Imagine then, an accountant, located in the small-time, backwoods region of Peoria, Illinois, being tapped to lead a web-based venture. Imagine as he is thrust into the chaotic world of the world-wide-web at its inception. As Alice said when she entered the looking glass, the events of the novel NTWRKFXS get “curiouser and curiouser.” If you can imagine such a development, then you’re ready to be plunged into the world of NTWRFXS. Hang on for the ride. We’re about to enter the rabbit-hole. Just remember one thing. . .don’t be stuck holding the bag at the end of the game.

Product Details

BN ID: 2940013721739
Publisher: Peter Ponzio
Publication date: 01/05/2012
Sold by: Barnes & Noble
Format: NOOK Book
File size: 431 KB

About the Author

Peter Ponzio is a CPA with over 30 years experience in Corporate Finance, holding positions as divergent as Treasurer, VP of Sales Administration, Vice President of IT, and General Manager of an internet start-up company in the late 1990s, and CFO at a subsidiary of a Fortune 100 company. Mr. Ponzio graduated with a degree in English literature from Loyola University of Chicago, and an MA in literature from Northwestern University. Peter currently resides in Hawthorn Woods, IL. Peter’s website can be accessed at: www.peterjponzio.com.

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