Nudge: Improving Decisions about Health, Wealth, and Happiness / Edition 1

Nudge: Improving Decisions about Health, Wealth, and Happiness / Edition 1

by Richard H. Thaler, Cass R. Sunstein
3.4 65
ISBN-10:
0300122233
ISBN-13:
9780300122237
Pub. Date:
04/08/2008
Publisher:
Yale University Press
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Overview

Nudge: Improving Decisions about Health, Wealth, and Happiness / Edition 1

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain in this important exploration of choice architecture, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.


Product Details

ISBN-13: 9780300122237
Publisher: Yale University Press
Publication date: 04/08/2008
Edition description: New Edition
Pages: 304
Sales rank: 691,441
Product dimensions: 6.12(w) x 9.25(h) x 1.06(d)

Table of Contents

Acknowledgments vii

Introduction I

Part I Humans and Econs

1 Biases and Blunders 17

2 Resisting Temptation 40

3 Following the Herd 53

4 When Do We Need a Nudge? 74

5 Choice Architecture 83

Part II Money

6 Save More Tomorrow 105

7 Naïet;ve Investing 120

8 Credit Markets 134

9 Privatizing Social Security: Smorgasbord Style 147

Part III Health

10 Prescription Drugs: Part D for Daunting 161

11 How to Increase Organ Donations 177

12 Saving the Planet 185

Part IV Freedom

13 Improving School Choices 201

14 Should Patients Be Forced to Buy Lottery Tickets? 209

15 Privatizing Marriage 217

Part V Extensions and Objections

16 A Dozen Nudges 231

17 Objections 239

18 The Real Third Way 255

19 Bonus Chapter: Twenty More Nudges 257

Postscript: November 2008 269

Notes 272

Bibliography 281

Index 303

Customer Reviews

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Nudge 3.4 out of 5 based on 0 ratings. 65 reviews.
Romero More than 1 year ago
I bought this book for my nook but was disappointed to realize, after reading a few pages, that many of the figures that are present in the print version are not present in the ebook. In place of the figures, there are boxes with a statement saying that rights were not granted for digital media, and "please refer to print version." I thought that the point of buying a nook and ebooks was to, for the most part, replace the print ones. It's an interesting book, but I wouldn't buy the e-version until they have the figures and exact same content as print. Barnes and Noble should tell people in advance whether an ebook does not have same content as the print version. Not sure if by not warning people, B&N gives grounds for a class action lawsuit, but it is, at best, unethical not give such warning. Let the buyer beware is not exactly the way to satisfy your customers.
Nilesh Saraf More than 1 year ago
Many important figures are missing. The formatting is very bad, headings are not in bold and spacing is wrong. it does not feel like a book but instead some draft version of the book. Barnes and Noble should not be selling the nook version if they arent able to deliver the e-book experience. very disappointed - dont even consider it.
Missive65 More than 1 year ago
This was recommended by someone who read the book but I should have read more excerpts before purchasing. I have only gotten through the first 3 CDs and not very motivated to spend the time listening to the remaining cds. The substance is somewhat basic, common sense. I will eventually listen to the remaining CDs and hope the content improves.
Anonymous More than 1 year ago
Great techniques for the slow brainwashing of the great mass of people who have no interest in thinking for themselves. A must read for any aspiring dictator, whether they dream of controling a country or a corporation.
Anonymous More than 1 year ago
Must read for anyone interested in public or private policy issues.
Anonymous More than 1 year ago
Anyone who has a psych degree will know these ideas/priciples. May be interesting to others though.
lollo55 More than 1 year ago
Read this for a sociological project and appreciated the humor with which the authors addressed some of the issues. It contains great examples of how our benevolent overseers can nudge us in the right direction and help us as mere humans make the decisions we might otherwise be unwilling or too lazy to make for ourselves. My only criticism is that the points are made through examples from many areas and then repeated and repeated and REPEATED!!!! It could we'll have been shorter and still very good
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