- Pub. Date:
- Houghton Mifflin Harcourt
Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make calls on our cell phones. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this information and what are they doing with it?
Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering-and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists - even lovers. The implications are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Entertaining and enlightening, The Numerati shows how a powerful new endeavor-the mathematical modeling of humanity-will transform every aspect of our lives.
|Publisher:||Houghton Mifflin Harcourt|
|Product dimensions:||5.70(w) x 8.30(h) x 0.90(d)|
Table of Contents
1 Worker 17
2 Shopper 41
3 Voter 67
4 Blogger 96
5 Terrorist 123
6 Patient 154
7 Lover 182
Sources and Further Reading 231
Most Helpful Customer Reviews
This book is a great crash course on numbers/data and their application. The book is very well written and organized into almost stand-alone chapters. Baker makes understanding our digital footprint very easy and it is incredible to find out how much data there is out there to harvest and harness. I think anyone with any digital interest should read this book. How come I am the first reviewer??