The Objects of Affection: Semiotics and Consumer Culture

The Objects of Affection: Semiotics and Consumer Culture

by A. Berger


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Product Details

ISBN-13: 9780230103733
Publisher: Palgrave Macmillan US
Publication date: 08/18/2010
Series: Semiotics and Popular Culture
Edition description: 2010
Pages: 198
Product dimensions: 5.40(w) x 8.10(h) x 0.30(d)

About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Table of Contents

PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities

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