Ofield Dukes is considered one of the nation’s most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.
This book—written by Dukes himself—takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential candidate in the Sixties.
Along the way he advised such notables as Coretta Scott King, author Alex Haley, Rep. Charles Rangel, as well as Martin Luther King, Jr. In fact, Dukes was instrumental in making King’s birthday a national holiday.
Duke’s career was not limited to politicians and Civil Rights leaders. As a public relations counselor he worked with Stevie Wonder, Diana Ross and dozens of other Motown stars. And thanks in large part to Dukes, the “Motown Sound” spread feverishly from its Detroit-based operations to every corner of the U.S.
Today, there are hundreds of public relations practitioners around the world who credit Dukes for their success, including the editors of this book, two of Duke’s closest mentees.
This book is dedicated to future generations of students and professionals in the hope that they, too, can be inspired by Ofield Dukes.
|Publisher:||PRMuseum Press, LLC|
|Product dimensions:||5.50(w) x 8.50(h) x 0.55(d)|
Table of Contents
In Memory, 11
An Unexpected Career Impact, 19
The Early Dukes Family, 21
High School, 31
Induction into the Military, 35
Wayne State University, 39
Young Adult Division of NAACP—Leadership Challenges, 44
Transition from Detroit to Washington, D.C., 51
First Job in Washington, D.C.—President’s Committee on Equal Employment Opportunity, 59
Black Leadership, 70
President Johnson from a Historical Perspective, 80
Surprising Appointment to the Staff of Vice President Hubert H. Humphrey, 87
Entry into the Field of Public Relations, 112
Democratic Party Presidential and Congressional Involvement, 136
Passage of D.C. Home Rule, 143
ODA National and International Projects, 147
Women Civil Rights Leaders, 164
Challenging Public Relations Clients/Case Problems, 172
Death of Senator Hubert H. Humphrey—Presenting his Final Two Speeches, 199
Beginning of Family Life in Washington D.C., 202
A Period of Dark Despair— The Washington North Star Newspaper—Collapse of Marriage, 207
Emerging from the Depth of Darkness to a Bright Light of Restoration, 215
Lessons from Life’s Journey, 235
Letters of Note, 242