Ofield: The Autobiography of Public Relations Man Ofield Dukes

Ofield: The Autobiography of Public Relations Man Ofield Dukes

Ofield: The Autobiography of Public Relations Man Ofield Dukes

Ofield: The Autobiography of Public Relations Man Ofield Dukes


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Ofield Dukes is considered one of the nation’s most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.

This book—written by Dukes himself—takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential candidate in the Sixties.

Along the way he advised such notables as Coretta Scott King, author Alex Haley, Rep. Charles Rangel, as well as Martin Luther King, Jr. In fact, Dukes was instrumental in making King’s birthday a national holiday.

Duke’s career was not limited to politicians and Civil Rights leaders. As a public relations counselor he worked with Stevie Wonder, Diana Ross and dozens of other Motown stars. And thanks in large part to Dukes, the “Motown Sound” spread feverishly from its Detroit-based operations to every corner of the U.S.

Today, there are hundreds of public relations practitioners around the world who credit Dukes for their success, including the editors of this book, two of Duke’s closest mentees.

This book is dedicated to future generations of students and professionals in the hope that they, too, can be inspired by Ofield Dukes.

Product Details

ISBN-13: 9780999024515
Publisher: PRMuseum Press, LLC
Publication date: 08/31/2017
Pages: 264
Product dimensions: 5.50(w) x 8.50(h) x 0.55(d)

Table of Contents

Introduction, 1

Dedication, 4

Acknowledgements, 5

Foreword, 7

In Memory, 11

Contents, 14

Chapter I.

An Unexpected Career Impact, 19

Chapter II.

The Early Dukes Family, 21

Chapter III.

High School, 31

Chapter IV.

Induction into the Military, 35

Chapter V.

Wayne State University, 39

Chapter VI.

Young Adult Division of NAACP—Leadership Challenges, 44

Chapter VII.

Transition from Detroit to Washington, D.C., 51

Chapter VIII.

First Job in Washington, D.C.—President’s Committee on Equal Employment Opportunity, 59

Chapter IX.

Black Leadership, 70

Chapter X.

President Johnson from a Historical Perspective, 80

Chapter XI.

Surprising Appointment to the Staff of Vice President Hubert H. Humphrey, 87

Chapter XII.

Entry into the Field of Public Relations, 112

Chapter XIII.

Democratic Party Presidential and Congressional Involvement, 136

Chapter XIV.

Passage of D.C. Home Rule, 143

Chapter XV.

ODA National and International Projects, 147

Chapter XVI.

Women Civil Rights Leaders, 164

Chapter XVII.

Challenging Public Relations Clients/Case Problems, 172

Chapter XVIII.

Death of Senator Hubert H. Humphrey—Presenting his Final Two Speeches, 199

Chapter XIX.

Beginning of Family Life in Washington D.C., 202

Chapter XX.

A Period of Dark Despair— The Washington North Star Newspaper—Collapse of Marriage, 207

Chapter XXI.

Emerging from the Depth of Darkness to a Bright Light of Restoration, 215

Chapter XXII.

Lessons from Life’s Journey, 235

Chapter XXIII.

Letters of Note, 242

Index, 253

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