The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

by Timothy R. Pearson

NOOK Book(eBook)

$14.49 $25.00 Save 42% Current price is $14.49, Original price is $25. You Save 42%.
View All Available Formats & Editions
Available on Compatible NOOK Devices and the free NOOK Apps.
Want a NOOK ? Explore Now

Overview

The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business by Timothy R. Pearson

6 strategic principles for reinventing your products, your services—and your company's future

The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.

The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:

  • Defining the product's essence
  • Creating metrics to ensure accountability
  • Developing a core message
  • Disseminating the brand

Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

Table of Contents

Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow

Product Details

ISBN-13: 9780071762564
Publisher: McGraw-Hill Education
Publication date: 04/29/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 256
File size: 2 MB

About the Author

Timothy R. Pearson has been awarded Advertising Age's Best, Belding, Cables, Clio, Echo, Golden Phone, Lulu, Protos, PRSA, and Sunny awards, as well as The Wall Street Journal's Best for his work. He served as president and CEO of Zyman Group and vice chair of marketing and communications for KPMG LLP. Pearson has been awarded interactive technology process patents in 18 countries and has developed leading-edge business and enterprise-wide solutions. He serves on the Advisory Board of the Nobel Peace Center and on the Harvard Business School's Dean's Research Society.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews