On Becoming a Consumer

On Becoming a Consumer

by James McNeal

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Overview

On Becoming a Consumer by James McNeal

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

Product Details

ISBN-13: 9781136375606
Publisher: Taylor & Francis
Publication date: 02/19/2007
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 432
File size: 4 MB

Table of Contents

ON BECOMING A CONSUMER: DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD James U. McNeal

PART I. INTRODUCTION
CHAPTER 1 On Becoming a Consumer
Vignette: Yulan Wang Becomes a Fast Food Consumer
Introduction
What Is Consumer Behavior and Who Is a Consumer
Independent and Dependent Consumer Behavior
Why Dwell on the Development of Consumer Behavior Patterns in Childhood
Consumer Behavior Is 24-7-360
What Is Mean by Consumer Development
In the Rest of the Book


PART II ENVIRONMENT
CHAPTER 2 Physical Environment of Consumer Development
Vignette: Tony's Photo of His Favorite Place and Favorite Things
Two Environments: Physical vs. Social
The Contents of the Physical Environment: Objects, Objects, Objects
The Nature of the Physical Environment
Origins of the Physical Environment
Discussion

CHAPTER 3 Social Environment of Consumer Development
Vignette: Two-year-old Howie's Favorite Brand
Children's Two Environments: Social and Physical
Contents of the Child's Social Environment: People and Near-People
Nature of the Social Environment: Adults and Peers
Stages of Social Development
Discussion

PART III PERSONAL DEVELOPMENT
CHAPTER 4 Motor Development and Its Relation to Consumer Development
Vignette: Wei Shen's Fast Food Purchase
Physical Growth
Motor Development
Phases of Motor Development
Discussion

CHAPTER 5 Cognitive Development and Its Relation to Consumer Development
Vignette: Shandra, the Eight-year-old Housekeeper
Introduction
What Is Meant by Cognitive Development
Stages of Cognitive Development
Sensorimotor Stage (0-24 months)
Preoperational Thought Stage (24-84 months)
Concrete Operational Stage (84-132 months)
Formal Operational Period (132-180 months)
Discussion of Piagetian Theory of Cognitive Development

PART IV CONSUMER DEVELOPMENT
CHAPTER 6 Stage One: Observation
Vignette'Baby Goes Shopping
Introduction
Consumer Development Briefly
The Consumer Environment
Stages of Consumer Development
First Stage of Consumer Development: Observation (0-6 months)
Development of Consumer Behavior Patterns Outside the Home
Discussion: Formation of Basic Consumer Behavior Patterns
ADDENDUM: Research Thinking and Procedures Used for Measuring and Understanding Consumer Development among Children and Their Parents

CHAPTER 7 Stage Two: Seeking/Requesting
Vignette: Making a Smart Consumer Out of a Two-year-old
Introduction
Stage Two: Seeking/Requesting (6-24 months)
Substage One: Pre-language/Pre-legs (6-14 months)
Substage Two: Post-language and Post-legs (14-24 months)
Consumer Memory
How Much/How Often Do Children Seek/Request Things
Discussion

CHAPTER 8 Stage Three: Selecting/Taking
Vignette: Lawrence, a Terrible-Two Taker
Introduction
Terrible Two's: A Special Situation
Stage Three: Selecting/Taking
Discussion

CHAPTER 9 Stage Four: Copurchase
Vignette: Carlos and His Mom Buy School Supplies and Ice Cream at the Supermarket
Introduction
Physical/Motor Phase
Cognitive Abilities
Consumer Behavior Patterns at Home
Consumer Behavior at Day Care and Kindergarten
Consumer Behavior in the Marketplace
Seeking/Requesting
Selecting/Taking, Co-Shopping
Stage Four: Co-Purchase
Discussion

CHAPTER 10 Stage Five: Independent Purchase
Vignette: Jimmy and His Pal, Chris, as Independent Consumers
Introduction
Environment Expansion: School
Physical Status of Children
Cognitive Development
Stage Five: Independent Purchase
Consumer Behavior Patterns: Out-of-home
Consumer Behavior Patterns: In-home
Discussion


PART V DISCUSSION AND CONCLUSIONS
CHAPTER 11: Parenting Implications of Consumer Development in Childhood'in progress
CHAPTER 12: Marketing Implications of Consumer Development in Childhood'in progress



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