On Becoming Neighbors: The Communication Ethics of Fred Rogers

On Becoming Neighbors: The Communication Ethics of Fred Rogers

by Alexandra Klaren

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Fred Rogers is an American cultural and media icon, whose children’s television program, Mister Rogers’ Neighborhood, ran for more than thirty years (1967-2001) on the Public Broadcasting System. In this highly original book, communication scholar Alexandra C. Klarén shows how Rogers captured the moral, social, and emotional imaginations of multiple generations of Americans. She explores the nuanced complexity of the thought behind the man and the program, the dialogical integration of his various influences, and the intentional ethic of care behind the creation of a program that spoke to the affective, cultural, and educational needs of children (and adults) during a period of cultural and political upheaval. Richly informed by newly available archival materials, On Becoming Neighbors chronicles the evolution of Rogers’ thought on television, children, pedagogy, and the family through a rhetorical, cultural, and ethical lens. Klarén probes how Rogers creates the conditions for dialogue in which participants explore possibilities and questions relating to the social and material world.  

Product Details

ISBN-13: 9780822987208
Publisher: University of Pittsburgh Press
Publication date: 10/29/2019
Series: Composition, Literacy, and Culture
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 344
File size: 3 MB

About the Author

Alexandra C. Klarén is assistant professor at the Johns Hopkins Carey Business School.

Table of Contents

Contents Acknowledgments Introduction 1. Situating Rogers’s Vision:A Sociocultural Framing 2. Creating the Dialogic: Christianity, Child Development, and the Parasocial 3. Inside Mister Rogers’ Neighborhood: Objects, Play, and the Cultural Dialectic 4. “Won’t You Be My Neighbor?”: Intergenerational Dialogics in Neighborhood Viewer Mail Conclusion Notes Bibliography Index


General readers, as well as students and scholars of rhetoric. 

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