On Deadline: Managing Media Relations

On Deadline: Managing Media Relations

by Carole M. Howard

Paperback(Older Edition)

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Product Details

ISBN-13: 9781577660866
Publisher: Waveland Press, Inc.
Publication date: 12/28/1999
Edition description: Older Edition
Pages: 347

Table of Contents

1Technology and Tabloids: How the New Media World Is Changing Your Job1
2Getting Started: Setting Up Your Program11
3News: What It Is and How It Gets to the Public29
4Tools of the Trade: From News Releases to Background Briefings47
5Reporters: Helping Them Meet Their Objectives69
6Spokespersons: Training and Briefing Them for Their Role105
7Ethics: The Golden Rules of Media Relations133
8Media Events: How to Make Them Work for You147
9Going Global: How to Manage International Media Relations187
10Crisis Planning: How to Anticipate and Manage Emergency Situations215
11Measurement/Evaluation: How to Know if Your Program Is Working271
12The Future: Expanding Your Counselor Role283

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