On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done / Edition 1

On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done / Edition 1

by Cass R. Sunstein
ISBN-10:
0809094738
ISBN-13:
2900809094737
Pub. Date:
09/29/2009
Publisher:
Farrar, Straus and Giroux
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Overview

On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done / Edition 1

Many of us are being misled. Claiming to know the “pals” of presidential aspirants, dark secrets about public officials, and hidden causes of the current economic crisis, those who spread rumors know precisely what they are doing. They are sometimes able to derail political candidates, injure companies and reputations, even damage democratic governance. And in the era of the Internet, they know more about manipulating the mechanics of false rumors—social cascades, group polarization, and biased assimilation—than you do. They also know that the presumed correctives—publishing balanced information, issuing corrections, and trusting to the marketplace of ideas—do not always work.

A pioneer in the effort “to design regulation around the ways people behave” (The Wall Street Journal), Cass R. Sunstein uses examples from the real world and from behavioral studies to explain why certain rumors spread like wildfire and what we can do to avoid being misled.

Product Details

ISBN-13: 2900809094737
Publisher: Farrar, Straus and Giroux
Publication date: 09/29/2009
Edition description: First Edition
Pages: 112
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

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