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On the Sidelines: Gendered Neoliberalism and the American Female Sportscaster

On the Sidelines: Gendered Neoliberalism and the American Female Sportscaster

by Guy Harrison, Julie DiCaro
On the Sidelines: Gendered Neoliberalism and the American Female Sportscaster

On the Sidelines: Gendered Neoliberalism and the American Female Sportscaster

by Guy Harrison, Julie DiCaro

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Overview

When sports fans turn on the television or radio today, they undoubtedly find more women on the air than ever before. Nevertheless, women sportscasters are still subjected to gendered and racialized mistreatment in the workplace and online and are largely confined to anchor and sideline reporter positions in coverage of high-profile men’s sports. In On the Sidelines Guy Harrison weaves in-depth interviews with women sportscasters, focus groups with sports fans, and a collection of media products to argue that gendered neoliberalism—a cluster of exclusionary twenty-first-century feminisms—maintains this status quo.

Spinning a cohesive narrative, Harrison shows how sportscasting’s dependence on gendered neoliberalism broadly places the onus on women for their own success despite systemic sexism and racism. As a result, women in the industry are left to their own devices to navigate double standards, bias in hiring and development for certain on-air positions, harassment, and emotional labor. Through the lens of gendered neoliberalism, On the Sidelines examines each of these challenges and analyzes how they have been reshaped and maintained to construct a narrow portrait of the ideal neoliberal female sportscaster. Consequently, these challenges are taken for granted as “natural,” sustaining women’s marginalization in the sportscasting industry.



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Product Details

ISBN-13: 9781496227409
Publisher: Nebraska
Publication date: 08/01/2021
Series: Sports, Media, and Society
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 186
File size: 1 MB

About the Author

Guy Harrison is an assistant professor of journalism and electronic media at the University of Tennessee–Knoxville. Julie DiCaro is a senior writer at Deadspin. Her work has appeared in outlets such as the New York Times, Washington Post, and Sports Illustrated.
 

Table of Contents

Foreword by Julie DiCaro
Preface
The Pregame Show
1. Postfeminism, White Femininity, and Sportscasting’s Double Standards
2. Sportscasting’s Glass Booth
3. Gendered Offline and Online Harassment in Sportscasting
4. The Woman Sportscaster’s Affective Labor
The Postgame Show
Notes
References
Index

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