One Great Speech: Secrets, Stories, and Perks of the Paid Speaking Industry (And How You Can Break In)

One Great Speech: Secrets, Stories, and Perks of the Paid Speaking Industry (And How You Can Break In)

by James Marshall Reilly


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Tell your story, change your life

Think about people who are paid to speak at events. They're all celebrities, former politicians, or award-winning experts in their fields, right? Wrong. The truth is that every year, thousands of ordinary people generate five- and even six-figure incomes—just from speaking. And you can too.

With the right know-how, anyone can harness the power of their own story to carve out a lucrative speaking career. Listen in as veteran speaking agent James Marshall Reilly shares insider knowledge and tells compelling stories about dozens of successful speakers. Packed with clearly defined strategies and techniques, this book offers the tips and information you'll need to be well positioned for success as a paid speaker, including how to:

  • Identify, hone, and frame your personal story—or message—so other people will pay to hear it
  • Create compelling marketing materials and get an agent
  • Work with that agent to develop a personal brand and own your niche
  • Increase your speaking fees over time, interact with audiences, and handle failure
  • Use paid speeches to sell an idea, attract customers, build your profile, and generate revenue for your business or nonprofit

One Great Speech is the only resource written by an insider that details the ins and outs of the paid speaking industry. It is the essential blueprint for finding that one great speech that will lead you to speaking success.

Product Details

ISBN-13: 9781728214283
Publisher: Sourcebooks
Publication date: 10/06/2020
Pages: 320
Sales rank: 1,222,345
Product dimensions: 5.70(w) x 8.40(h) x 1.30(d)

Table of Contents

Introduction xiii

Chapter 1 Show Me the Money 1

How It All Works

Chapter 2 Come Join the Paid Speaking Party 15

Why Not You?

But What If I'm a Poet or a Beekeeper? 29

Create Your Own Lane

Chapter 4 How to Avoid the Most Common Mistakes 41

Never Mistake Motion for Action

Chapter 5 How to Create Your Speaking Topics 51

Change the Frame, Change the Game

Chapter 6 The Art of the Speaker Bio 79

There Are a Million Ways to Tell the Same Story

Chapter 7 Collateral Advantage 93

Wrap Yourself in Quality

Chapter 8 All Together Now 113

How to Make 1+1 = 3

Chapter 9 How to Get a Speaking Agent 125

Finding the Perfect Fit

Chapter 10 What Your Agent Actually Does 155

…And How Knowing That Will Help You

Chapter 11 Find Your Audience 187

What Shelf Do You Sit On?

Chapter 12 How to Set Your Rate 203

What Are You Worth?

Chapter 13 How to Prepare for Your First Paid Speech 235

…And Your Second and Third

Chapter 14 After the Speech 251

How Can You Leverage the Talk You Just Gave Going Forward?

Chapter 15 But What If I Tried and Failed? 271

Be Resilient and Persevere

Conclusion: One Great Speech 277

The Million-Dollar Balloon

Acknowledgments 287

About the Author 289

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