Think about people who are paid to speak at events. They're all celebrities, former politicians, or award-winning experts in their fields, right? Wrong. The truth is that every year, thousands of ordinary people generate five- and even six-figure incomesjust from speaking. And you can too.
With the right know-how, anyone can harness the power of their own story to carve out a lucrative speaking career. Listen in as veteran speaking agent James Marshall Reilly shares insider knowledge and tells compelling stories about dozens of successful speakers. Packed with clearly defined strategies and techniques, this book offers the tips and information you'll need to be well positioned for success as a paid speaker, including how to:
- Identify, hone, and frame your personal storyor messageso other people will pay to hear it
- Create compelling marketing materials and get an agent
- Work with that agent to develop a personal brand and own your niche
- Increase your speaking fees over time, interact with audiences, and handle failure
- Use paid speeches to sell an idea, attract customers, build your profile, and generate revenue for your business or nonprofit
One Great Speech is the only resource written by an insider that details the ins and outs of the paid speaking industry. It is the essential blueprint for finding that one great speech that will lead you to speaking success.
|Product dimensions:||5.70(w) x 8.40(h) x 1.30(d)|
Table of Contents
Chapter 1 Show Me the Money 1
How It All Works
Chapter 2 Come Join the Paid Speaking Party 15
Why Not You?
But What If I'm a Poet or a Beekeeper? 29
Create Your Own Lane
Chapter 4 How to Avoid the Most Common Mistakes 41
Never Mistake Motion for Action
Chapter 5 How to Create Your Speaking Topics 51
Change the Frame, Change the Game
Chapter 6 The Art of the Speaker Bio 79
There Are a Million Ways to Tell the Same Story
Chapter 7 Collateral Advantage 93
Wrap Yourself in Quality
Chapter 8 All Together Now 113
How to Make 1+1 = 3
Chapter 9 How to Get a Speaking Agent 125
Finding the Perfect Fit
Chapter 10 What Your Agent Actually Does 155
…And How Knowing That Will Help You
Chapter 11 Find Your Audience 187
What Shelf Do You Sit On?
Chapter 12 How to Set Your Rate 203
What Are You Worth?
Chapter 13 How to Prepare for Your First Paid Speech 235
…And Your Second and Third
Chapter 14 After the Speech 251
How Can You Leverage the Talk You Just Gave Going Forward?
Chapter 15 But What If I Tried and Failed? 271
Be Resilient and Persevere
Conclusion: One Great Speech 277
The Million-Dollar Balloon
About the Author 289