Online Auctions! I Didn't Know You Could Do That...

Online Auctions! I Didn't Know You Could Do That...

by Bruce Frey

Paperback(BOOK & CD)

$19.99

Product Details

ISBN-13: 9780782127089
Publisher: Wiley, John & Sons, Incorporated
Publication date: 04/01/2000
Edition description: BOOK & CD
Pages: 272
Product dimensions: 7.52(w) x 8.94(h) x 0.69(d)

Table of Contents


Introduction

Part 1 BUYING STARTS HERE

Chapter 1 Budgeting when Buying

Chapter 2 Finding the Hidden Costs when Buying

Chapter 3 Buying from Peter to Sell to Paul

Chapter 4 Checking Out the Seller

Part 2 BIDDING TO WIN

Chapter 5 What Is It Worth?

Chapter 6 Sniping—Going, Going, Gotcha!

Chapter 7 Don't Bite into the Bad Apples

Chapter 8 Completing the Purchase

Chapter 9 Expert Bidding Advice

Part 3 BUYING INTO THE ONLINE COMMUNITY

Chapter 10 Let 'Em Know What You Think

Chapter 11 Keeping Track of Your Auctions

Chapter 12 Learning from Sellers

Part 4 POWER SELLING STARTS HERE

Chapter 13 Budgeting when Selling

Chapter 14 Hidden Selling Costs

Chapter 15 Checking Out the Buyer

Part 5 SELLING TO WIN

Chapter 16 Figuring Profit from All the Angles

Chapter 17 Auction Wrinkles

Chapter 18 Setting Opening Prices and Reserves

Chapter 19 Naming Your Game

Chapter 20 Aren't I Supposed to Make a Profit? Maybe

Chapter 21 Answering Questions

Chapter 22 Following the Bidding

Chapter 23 Responding Quickly

Chapter 24 Spotting Troublemakers

Chapter 25 Ending an Auction Early

Chapter 26 Canceling Bids

Chapter 27 Site Outages and Other Anomalies

Chapter 28 Location, Location, Location

Chapter 29 Expert Selling Advice

Part 6 CLOSING THE SALE

Chapter 30 It's All about Trust

Chapter 31 Spotting Potential Problems

Chapter 32 Collecting Information

Chapter 33 Reminders and Other Ticklers

Chapter 34 Why Positive Feedback Matters

Chapter 35 Building Future Business

Chapter 36 Problem Customers

Chapter 37 Collecting and Paying Taxes

Part 7 MAKING THE EXCHANGE

Chapter 38 Accepting Checks and Money Orders

Chapter 39 Credit Card Payments

Chapter 40 Escrow Services

Chapter 41 Shipping Safely and Securely

Chapter 42 Different Ways to Ship

Chapter 43 Insuring Matters

Chapter 44 Electronic Postage

Part 8 DESIGNING A KILLER LISTING

Chapter 45 Information Basics

Chapter 46 Naming Your Auction

Chapter 47 A Few Words Are Worth a Thousand Bids

Chapter 48 A Picture Is Worth a Thousand Bids

Chapter 49 Sending Them to Your Web Site and Other HTML Tricks

Chapter 50 Timing the Closing

Chapter 51 Expert Advice on Listings

Part 9 YOUR NAME ON THE SHINGLE

Chapter 52 Deciding What to Sell

Chapter 53 Tracking the Competition .

Chapter 54 Setting Sales Policies

Chapter 55 Privacy Policies

Chapter 56 Is a Ruble Worth More than a Flintstone?

Chapter 57 Expert Customer Service Advice

Part 10 SELLING INTO THE ONLINE COMMUNITY

Chapter 58 Following the Rules

Chapter 59 Learning from Your Customers

Chapter 60 Collectibles Certification Services

Chapter 61 Online Sites and Organizations

Chapter 62 Reviewing for the Final Exam

ONLINE AUCTION SITES

Index

Customer Reviews

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Online Auctions! I Didn't Know You Could Do That... 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This book helped me aquire a firm and practical knowledge of online auctions. Being a novice at these auctions I needed a book to explain the ins and outs, so last weekend I went to the store and bought this book. The author's fun and insightful style takes the fear out of the whole process of bidding and I hope in the near future selling online. The more I read it the more helpful stuff I find. This a great book for anyone just starting out with online auctions. Highly recommended.