Online Political Communication: How to Use the Web to Build Consensus and Boost Participation

Online Political Communication: How to Use the Web to Build Consensus and Boost Participation

by Gianluca Giansante

Paperback(Softcover reprint of the original 1st ed. 2015)

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Online Political Communication: How to Use the Web to Build Consensus and Boost Participation by Gianluca Giansante

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Product Details

ISBN-13: 9783319366616
Publisher: Springer International Publishing
Publication date: 11/18/2016
Edition description: Softcover reprint of the original 1st ed. 2015
Pages: 188
Product dimensions: 6.10(w) x 9.25(h) x 0.02(d)

About the Author

Gianluca Giansante, PhD, is a researcher, political consultant, and digital strategist. He works as a communication consultant for large companies, institutions and political organisations. He teaches Online Political Communication at the Luiss School of Government, Italy's top Political Science university. Giansante has been Head of Digital Strategies and Public Relations for the Region of Lazio, in Rome. He also served as an advisor on communication to the Italian Government, Undersecretary for Institutional Communication.

Table of Contents

Foreword.- 1 Introduction.- 2 How Politics Change on the Web.- 3 Building an Online Communication Strategy.- 4 Online Communication Tools.- 5 Producing Content That Creates Participation and Consensus.

What People are Saying About This

From the Publisher

"Drawing from real-world political campaigns, this book offers in-depth research and solid insight on an important and ever-changing tool in all political campaigns, the Internet. Giansante's book is an important read for anyone interested in political communications strategies.
—Jim Messina, Obama2012Campaign Manager, former White House Deputy Chief of Staff

“The application of scholarship to practice is challenging but, in the case ofOnline Political Communication, the challenge has been met. It’s an invaluable guide topractitionerswho seek to use the Internet for mobilization,as well as to students who seek to understand the strategies of onlinepolitics."
—Thomas E. Patterson, Bradlee Professor of Government and the Press, Harvard University

“Gianluca Giansante usefully synthesizes key findings from scholarly research on digital media and politics with a keen practitioner's perspective on the realities of online engagement. This book is a provocative yet practical call to arms to political organizations of all kinds, but especially those who need to learn more effective and democratic ways to engage with citizens and build consensus in today's radically complex political communication environment.”
—Andrew Chadwick, Professor of Political Science and Co-Director of the New Political Communication Unit, Royal Holloway, University of London

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