Opening weekend is a battle for the hearts and minds (and wallets) of American moviegoers. In Open Wide, Dade Hayes and Jonathan Bing expose the blockbuster factory that lies just beyond Hollywood's red carpet. They reveal how movies have become products of instantaneous mass consumption no more enduring than popcorn and soda. They shadow the actors, directors, producers, and studio executives, tracing the trail of blood, sweat, tears, and hundreds of millions at stake in a weekend at the multiplex.
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About the Author
DADE HAYES is managing editor of special reports for Variety. His writing has appeared in the Los Angeles Times, Premiere, and TV Guide. He lives in Santa Monica. JONATHAN BING is deputy managing editor at Variety. His writing has appeared in Slate, The Nation, Entertainment Weekly, The Village Voice, and Linguafranca. He lives in Los Angeles.