Reach the Right People the Right Way and Turn Prospects Into Lasting Customers. "this is not just another book on selling. Weylman shows how to lay the foundation for building a sound, substantial business."--Scott DeGarmo, Publisher, Success magazine. "Most books on selling are filled with positive ways to pump yourself up psychologically for the task. Weylman's work is different. He offers a wealth of specific, tangible tactics for the salesperson to use. What Harvey Mackey did for amateurs, C. Richard Weylman does for professionals."--Al Ries, Co-author, Marketing Warfare and Bottom-Up Marketing. "Sales professionals will now have set of guidelines on how to build trusting relationships with prospects and customers."--Jack I. Criswell, Executive Director, Sales and Marketing, Executives International. "There is not a single page without valuable information salespeople can use to gain access to more customers."--Tom Hopkins, Author, How to Master the Art of Selling.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||6.20(w) x 9.10(h) x 0.97(d)|
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