"How will Internet commerce change my organization,now and in the future?" That's the burning question being asked by business and technology executives,and here are the answers. It explains step-by-step how to plan and implement successful Internet marketplaces by highlighting the major management and strategic considerations within a logical framework. It also includes insightful looks at dozens of thriving Internet ventures and "new intermediary" businesses. This book even maintains an associated Website for the latest internet commerce information!
|Publisher:||McGraw-Hill Companies, The|
|Product dimensions:||6.25(w) x 9.31(h) x 1.04(d)|