Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce

by Walid Mougayar

Hardcover

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Overview

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce by Walid Mougayar

"How will Internet commerce change my organization,now and in the future?" That's the burning question being asked by business and technology executives,and here are the answers. It explains step-by-step how to plan and implement successful Internet marketplaces by highlighting the major management and strategic considerations within a logical framework. It also includes insightful looks at dozens of thriving Internet ventures and "new intermediary" businesses. This book even maintains an associated Website for the latest internet commerce information!

Product Details

ISBN-13: 9780070435421
Publisher: McGraw-Hill Companies, The
Publication date: 12/28/1997
Pages: 292
Product dimensions: 6.25(w) x 9.31(h) x 1.04(d)

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