Table of Contents
INTRODUCTION 1
PROLOGUE 7
ASK 9
Chapter 1: LET’S START WITH THE LIES 11
Chapter 2: THE LABEL IS WRONG 17
Chapter 3: PROGRAMMED TO FAIL 27
Chapter 4: THE GREATEST QUESTION 33
SHIFT 43
Chapter 5: REARRANGE THE PUZZLE PIECES 45
Chapter 6: THE POWER OF A MISS 53
Chapter 7: THE CURRENCY OF SELF-WORTH 61
Chapter 8: YOU HAVEN’T SEEN CRAZY 73
Chapter 9: THE NUMBERS GAME 81
SHARPEN 93
Chapter 10: BUILDING THE OPPORTUNITY WINDOW 95
Chapter 11: DIG DEEP AND DOUBLE-DOWN 103
Chapter 12: DO LESS, ACCOMPLISH MORE 111
FIND 121
Chapter 13: EVERY PROBLEM HAS A WEAKNESS 123
Chapter 14: WIN FROM ANYWHERE 133
Chapter 15: SHARK THEORY 141
CREATE 151
Chapter 16: BECOME AN ENEMY OF THE NORM 153
Chapter 17: BECOME A MONSTER 163
Chapter 18: THE EXTRA DEGREE 175
Chapter 19: BECOME THE GLUE 187
Chapter 20: IT’S CLOSER THAN YOU THINK 191
ABOUT THE AUTHOR 197
ACKNOWLEDGEMENTS 201
REFERENCES 209
OTHER WORKS BY THE AUTHOR 225