In this insightful, action-oriented book that goes way beyond the usual "business development tips for lawyers", Michelle Cotter Richards, a former Biglaw litigator and in-house counsel, draws on her years of experience coaching Biglaw attorneys to teach readers an entirely new approach to Biglaw business development.
Originate contains powerful strategies to help Biglaw attorneys develop business right away, even in the face of the ever-changing market for Biglaw legal services. Originate analyzes the systemic evolution of Biglaw and its future direction, leading to the inescapable conclusion that an entirely new understanding of Biglaw business development is in order.
Integrating concepts from experts such as Daniel Pink, Dr. Larry Richard and Susan Swaim Daicoff, lawyers who implement the practical, research-driven concepts in Originate will be poised for success no matter what the future holds for Biglaw. A must read for Biglaw rainmakers and future rainmakers everywhere.
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About the Author
Michelle received her J.D. with Honors from The George Washington University Law School, and is an Associate Certified Coach (ACC) with the International Coach Federation. She frequently speaks and writes about legal professional and business development issues to bar associations, law firms, law schools, and legal departments.